The Indian short video platform HiPi App is taking entertainment world by storm – Learn everything about the App here

Soon after the launch of Game section on Zee5 App, the platform introduced HiPi App. Banning of TikTok among many other Chinese apps, shattered the dreams of the content creators overnight. Coincidentally, the launch of HiPi App gave viewers access to a home-grown app to showcase their talent to the world and continue to stay connected with their fans.

Rajneel Kumar, Business Head – Expansion Projects and Head of Products, ZEE5 India shared, “Such grand product can’t be built overnight and it was a work in progress for more than a year now. The launch timing is just coincidental and has nothing to do with the ban.”

HiPi is a short form video platform which is part of the Zee5 App itself. That makes is hassle free, as you don’t need to clutter your phone for different apps for different function. Zee5 is India’s leading OTT platform that gives you access to movies, shows, web originals, kids shows, music, games, news and now HiPi. This is an impressive short video creating platform with abundant features.

ZEE5 confirmed that with the AI-driven content moderation strategy for HiPi, each piece of content will be moderated before reaching the users. This unique feature means that unlike other platforms, HiPi will not wait for others to report the content and instead always make the right content available.

HiPi allows users to create 90sec videos with their favorite music in the backdrop. Creators can also user multiple features, filters and visual effects to make their videos more appealing. For those who do not want to create content can enjoy features such as fun celebrity videos, music and dance videos and abundant hashtag challenges. The app soon plans to introduce features such as Karaoke, AR effects, photo templates, duet live, skill-based chat rooms and many more.