ZEE5 mainly announces beta rollout of HiPi video platform app in India

ZEE5 has launched today one of the interesting app with the Beta rollout of HiPi - the Short Video creating Platform in India, that promises to engage billions of Indians. Made after the slogan raised by Prime Minister Narendra Modi for an Atmanirbhar Bharat mission, ZEE5’s HiPi platform where India can create the most ingenious and exciting content with the help of state-of-the-art features.

A full-fledged release will also be done in a phased manner with the Beta version for Android going live today, followed by the iOS version in the coming weeks.

The platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. The app also enables the users to showcase their own talent through various filters and effects. The person can also be discover, follow and appreciate ones content that is being created by others. The unique format and technology that HiPi on ZEE5 has integrated with its interface and navigation will allow users to create videos up to 90-seconds.

The HiPi app promises a unique platform that will redefine content creation and curation. It will be a useful platform for every Indian where they have a chance to showcase their creativity and announce their arrival in the global creative arena.

ZEE5 is mainly the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL). With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is also home to 1.25 lakh hours of On Demand Content and 100+ live TV channels. The platform mainly brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination.

HiPi on ZEE5 revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! A platform which will always be the official Home of Entertainment and entertainers! As we go live today, HiPi always takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App.