ZEE5 Celebrates Cricket With HiPi Premier League

 

ZEE5 has always curated its own entertaining HiPi Premier League (HPL) on the app’s UGC platform – HiPi, to mainly enable fans to partake in one of the biggest sporting spectaculars of 2020. HPL also went LIVE on 19th September 2020 and has mainly taken content creators by storm by giving them a reason and a platform to celebrate cricket. 

The Hipi Premier League is divided in 8 exciting teams with captains who are well-known celebrities and renowned influencers. HPL Gurus (captains) like Sugandha Mishra, Sanket Bhosle, Gaurav Gera and Ssumier Pasricha have also started the competition to mainly become the ultimate champions of the league by also creating some exciting short videos to just entertain and engage with the audience. The 8 competing teams have always been formed keeping the actual tournament team and the regions they represent. Hyderabad Hippers, Mumbai Mastis, Delhi Dhoomers, Rajasthan Rockstars, Punjab Putters, Chennai Swaggers, Bangalore Badshahs, and Kolkata Khiladis are also the teams on HPL. The teams are always creating exciting content and engaging through their captains/gurus while encouraging more people to join their teams to support their favourite players. 

Manish Kalra, Senior Vice President and Business Head – AVOD, ZEE5, India, also stated, “ZEE5’s journey towards becoming the one-stop entertainment destination is also fuelled by the platform’s innovations that mainly cater to the larger consumer segment. The launch of HiPi mainly stemmed from this vision and has delivered the perfect place for India’s finest creators to craft content and attain the fandom status. Cricket always being a strong sentiment in India, the launch of the HiPi Premier League (HPL) will provide these crazy fans one more opportunity to express through engaging and fun content. HPL will truly redefine the cricketing experience by enhancing the T20 tournament’s reach through a contribution from the content creators and brands together.” 

Echoing these sentiments, mainly some of the gurus of HiPi’s Premier League also shared views on how excited they are, to be a part of HPL. 

ZEE5 has also ensured that the lockdown doesn’t restrict the interaction of fans with the sport by encouraging them to participate in the HPL. Users whose videos always get maximum likes in a day and in a week, mainly in addition to the season’s leading content creator is entitled to win the exciting HiPi Zen of the Day, HiPi Zen of the Week and the also Grand Prize awards.

Location: India

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